• Entrepreneurship education gives students the power to change their own lives — and the world they live in.

  • When we teach entrepreneurship as an active, experiential process, we give our students new lenses to look at the world through: to spot problems and opportunities, imagine solutions, and understand how to bring them to life.

    We create the conditions for learning by experiencing and making, with safe space to get things wrong, and to build resilience.
    We build a space where they can believe in themselves and in what they're capable of.

    We nurture a relationship with an adult who sees them as they could be, at their very best, and believes in them and supports them in their own path.

Preparing students for an uncertain future

We cannot predict the challenges our students will face in ten or twenty years. What we can do is help them develop the skills, habits, and mindset that will enable them to navigate change with confidence.

Entrepreneurship education offers a powerful framework for doing exactly that. It encourages students to take initiative, embrace uncertainty, learn through action, and see themselves as people capable of shaping their own future rather than simply adapting to it.

Skills & Mindsets Developed Through Entrepreneurship Education:

  • Problem Solving

  • Creativity

  • Communication

  • Teamwork

  • Resilience

  • Self-Management

  • Independent Learning

  • Adaptability

  • Critical Thinking

  • Initiative

It started with a frustration in the classroom.

too often, "innovation" is taught as a lecture — a slide deck about creativity that never lets anyone be creative. Students leave knowing the theory and missing the experience. 

IdeaX was built to flip that.

Instead of explaining the entrepreneurial process, it puts people inside it: framing real problems, wrestling with constraints, brainstorming solutions, and building something that didn't exist an hour earlier. 

Over time, the framework expanded beyond my classroom and began to be used by educators, innovation centers, and universities looking for practical ways to create active learning experiences.

Our Belief & Approach

The name Meraki reflects the philosophy behind this work. Meraki is the Greek word for doing something with your whole soul — leaving a part of yourself in your work. That's the spirit we want every participant to feel: not performing innovation, but actually doing it, with curiosity and joy.

At Meraki, we design learning and innovation experiences that are both playful and purposeful. Because we know that true innovation happens when structure meets curiosity, and when strategy is infused with joy.

Our approach brings this philosophy to life through:

  • Active Learning

    Participants lead their own discovery process—through experimentation, reflection, and iteration.

  • Collaboration

    Innovation thrives on diverse perspectives. We create inclusive environments where every voice can contribute and be challenged.

  • Playful Engagement

    We use gamified methods to lower barriers, spark curiosity, and keep people engaged. Play invites openness—and openness unlocks innovation.

  • Flexibility

    Our tools adapt to different needs: whether you have 30 minutes or three hours, 5 participants or 50, the framework scales.

  • Real-World Impact

    Creativity is only the beginning. We focus on turning ideas into outcomes that address real challenges in education, organizations, and society.

A little bit about me:

My name is Ayelet Cohen, and I am an entrepreneurship educator and ecosystem builder.

Over the past decade, I have taught entrepreneurship and innovation at the Hebrew University of Jerusalem, the Technion, and Babeș-Bolyai University (UBB), and worked with universities, international organizations, corporations, and public-sector institutions in Israel and around the world.

I created IdeaX to help educators turn entrepreneurship from something students learn about into something they experience firsthand.