Augmented Reality (AR)

Augmented Reality is a technology that adds digital images or information to the real world through your phone, glasses, or other devices. It’s like seeing computer graphics on top of what you’re actually looking at, like a virtual layer over reality.

Examples:

  • Pokémon GO: Pokémon GO is an augmented reality mobile game that overlays digital creatures onto the real world using your smartphone's camera and GPS. By encouraging players to explore their surroundings to find and capture virtual Pokémon, the game promotes physical activity and social interaction, connecting people through shared experiences in their communities.

  • IKEA Place: IKEA Place is an augmented reality app that lets users virtually place true-to-scale 3D models of IKEA furniture in their homes using a smartphone. This helps customers visualize how products will fit and look in their space before making a purchase, reducing the likelihood of returns and promoting more sustainable consumer habits.

  • AccuVein: AccuVein uses augmented reality technology in healthcare to assist medical professionals in locating veins for intravenous injections. By projecting a real-time image of a patient's vein pattern onto their skin, the device improves the accuracy of needle placement, reduces patient discomfort, and enhances overall efficiency in medical procedures.

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